Marketing is an organizational function meant to stimulate, monitor and optimize the exchanges and relations with the clients, but also with the partners (suppliers, advisors, authorities, etc.). It is based on the use of several techniques that enable one to know the demand and the environment, but also of methods of action over the market that are meant to propose a global offer that might match with the market’s expectations.
The aims of this area are to train the students so they can master the different techniques of the operational marketing and the commercial action, to raise their awareness about the necessity of turning towards the client in nowadays globalized and hypercompetitive environment, to show the students the importance of the numerical economy and, finally, to train them to deal with the electronic marketing practices.
The "International" discipline also represents a high percentage of the program because it includes 140h of study of languages per year. Also it includes other subjects like Intercultural Management and Business Communications in order to learn development and organization of the international activity of a company. Form studying these courses students should understand the complexity of trade in an international environment, enabling them to manage correctly negotiations with different interlocutors, from suppliers to distributors and customers or users.
